Elva is a voice-first AI video editor for mobile, but the site wisely avoids explaining that with another pile of floating app screens. Lazarev.agency gives the product a glassy WebGL blob with more than thirty behavioral states, then lets the page build the idea around motion, voice, camera, and context.
The technical appeal captured in their case study is in the translation layer: WebGL, Three.js, GSAP, filters, and careful transitions all working to make an abstract AI assistant feel spatial and readable. Awwwards gave the site Site of the Day and a Developer Award, which makes sense. The page is doing the classic product-site job, but the 3D layer gives it a useful extra job too: making the invisible parts of an AI workflow feel like something you can point at.
